Communication, compliance, and compassion during the pandemic Translation and localization are important aspects of modern business. In fact, they’re arguably the foundation of global industry, and yet even the largest, most culturally-diverse company can easily overlook the necessity of localization, unwittingly impacting important projects and even damaging employee morale. The key is to remember that […]
Marketers have enough to do to manage their websites and campaigns in one language, let alone several. When it’s time to reach other audiences around the world, the effort can quickly become time-consuming and overwhelming. Website translation, especially, can get a bit tricky. Websites are more complex, often involving embedded technology and images. Keeping up […]
Artificial intelligence is transforming machine translation (MT). Deep learning and neural networks have evolved into a new model – neural machine translation (NMT) – that has made MT faster and more sophisticated. But the future of translation lies in combining this new technology with human translators. Machine translation with post-editing is a rapidly developing service, […]
Two-thirds of companies say it’s challenging to be sensitive and adjust to local culture and communication styles, especially across multiple geographies, according to Globalization Partners. They can simplify the process by working with a translation partner that thoroughly understands these challenges. The following checklist makes it easy to determine which content should be a priority […]
With operations spread across multiple countries and continents, it can be challenging for global companies to engage distant employees. Companies with a global workforce face many challenges when it comes to employee engagement. After all, communicating company news and policies in multiple languages can be complicated. However, research shows diverse and inclusive company atmospheres deliver […]
A Fortune 200 global manufacturer was transforming their Human Resources (HR) platform so that the workforce would be able to carry out activities previously handled by HR team members. The goal was to engage employees and their managers in making decisions swiftly, without requiring multiple levels of approvals. They determined this change would require translation […]
Colors can have a huge impact on the success of any communication, but they can also have positive or negative connotations depending on where you live and the culture in which you have been raised. Below is a general list of colors and cultural symbolism you may want to consider when developing your global communications. […]
Solving a Law Firm’s Translation Challenge. An AMLAW 100 Firm approached Trustpoint with the need to translate 380,000 words from Spanish into English on a rush basis. The matter involved litigation related to a power company. All documents were in PDF format, which were created from several different file types: PPT, Word, scanned documents with […]
Naming a new product or company, or coming up with the perfect tagline or logo is not easy. Even within your home market, you need to consider whether the proposed product name has any other meanings or particular associations that you may have not initially considered.
It is great that you are planning to translate your website into one or more languages to better communicate with your customers and stakeholders. As you do this, it is worth giving some thought to how you will reference those additional languages for your non-English speaking visitors.